# Analytics

Track, over the period of your choice, the product funnel, the scan, claim and transfer curves, the geographic distribution and the ranking of the most active products.

Source: https://docs.sealtrust.io/en/console/analytique/

---

The "Analytics" screen measures the activity of your products over a period you
choose: how many exist, how many have been scanned, claimed, then transferred.
It only reads, no button on it changes any data.

![Console analytics screen, with the product funnel, the scan curves and the geographic distribution](/console/analytique.en.webp)

## What the screen shows

Four period buttons drive everything else: "7 days", "30 days", "90 days" and
"1 year". Next to them, a three-position channel selector: "All", "NFC", "QR".

The "Product funnel" band has four stages: "Products", "Scanned", "Claimed",
"Transferred". Each one gives its number, its share of the first stage and, from the second
one on, the conversion rate from the previous stage.

Then come a "Scans per period" curve, a "Claims by status" stacked area with
the `Consumed`, `Issued` and `Expired` series, and a "Transfers per period"
histogram.

The "Geographic distribution" panel lists at most 10 places. Each row carries
the place, a "GPS" or "≈ approx." label, a proportional bar and the number of
scans. A link below it opens the scan map.

The "Most active products" table has four sortable columns: "Product", "Scans",
"Claims", "Transfers". When the period holds nothing, the page shows "No data
for this period".

## What you can do here

Change the period, which is 30 days when the screen opens. That choice also
sets how the curves are grouped: one point per day over 7 and 30 days, per week
over 90 days, per month over 1 year.

Restrict the observation to the NFC channel or to the QR channel; the selector
starts on "All". The channel applies to the scan views and to the geographic
distribution. Claims and transfers stay counted across every channel.

Sort the table on any of the four columns. It opens on scans, from the
largest to the smallest. A second click on the active column reverses the
order. A click on another column starts again in descending order.

"Refresh" restarts the six reads of the page.

## What conditions access

The "Analytics" entry sits in the "Analysis & Audit" section of the sidebar. It
carries no plan lock and no profile hiding. The content only
appears once the session is ready and the account is recognized as an
administrator. The figures are bounded server-side to the brands of your
account.

## What the screen refuses

An account that is neither an administrator nor an operator is refused, with
the message "Administrator access required".

The six reads leave in parallel, each one protected: the one that fails leaves
its card empty without taking the others down.

The geographic distribution only keeps the `sdm_verify_url` and `qr_scan`
steps. NFC session telemetry, `waiting_for_tag`, `ndef_read` and
`ndef_read_failed`, is left out of it, as are the link-preview robots.

The funnel only counts active products: retired statuses and `burned` leave the
cohort. A product only enters "Transferred" if the transfer starts from a
non-null address that differs from the destination address, which rules out the
initial mint and transfers to oneself.

The product ranking returns 20 rows by default and 100 at most. The geographic
distribution is read in pages of 200 places.